Monday, 14 April 2014

Lit Up Line Up

A few people have commented about the new shop fronts and signage at the top of Central Road. This is one aspect of the Outer London Fund (OLF) project that I think has genaraly been implemented rather well.

The neon signs look really good when they all on in a row - although I have yet to see it with every single one on. As one guest commented a few days ago:
"All bar two of the neon signs were lit yesterday evening and it looked really great. Come on Stitch Right and the accountants, join the party please."
The awnings look good too when they are all out - that will be nice for the summer.

I contacted the architectural firm Jan Kattein Architects regarding why they recommended painting the art-deco façade rather than restoring it to it's original glory. Tony Staples from the firm told the blog:
"We often encourage restoration of original features on existing buildings, however at 2-18 Central Road the façade had undergone different treatments at different times. Sometimes painted and sometimes re-rendered with varying quality and finish. Given the existing state of the building we felt that repainting not only delivered the greatest visual impact but also represented best value for money."
He also sent a photo of the original finish before the painting was done in order to show what he meant (Click on the picture to enlarge):

I just hope the council has a plan for what happens if any of these shops move or go out of businesses. This only works if all the shops partake. If a new shop moves in I hope the resulting change of signage will be in keeping with the theme and not spoil the effect.

Promoted by Ranulph Murray, on behalf of Sutton Borough Conservatives Federation, both of 2a Sutton Court Road, Sutton, SM1 4SY

5 COMMENTS (Add Yours Now!):

Gino said...

Should have had a famous person for the first switch on as they do at Christmas in Oxford Street.
Handy for parachuting in from work ,as you do.
Paint job looks fine although Michael Angelo could have completed it in the time that it took.
An improvement after all ,however the lights ?Bright lights !Bright lights! A famous Gremlin once cried ,are a turn off for me too.

Andrew (the former WP Blogger) said...

I like how each shop has a neon symbol representing the things they sell. Although, let's hope nobody decides to open an adult shop in Worcester Park...

Stewart Mackay Conservative WP said...

It looks nice, it really does and shop owners front paid some of this but I doubt it will do the job of bringing extra custom to these stores. I also I am also a little uneasy using peoples council tax money to "do up" privately run businesses. like the entire OLF project a small plaster ...the money could have been used in better ways.

Old Parkian said...

Something has gone wrong in creating these. Usually the side 'sticky out' sign is placed inbetween the 2 shops. The committee who designed these decided to put them in the middle of the shopfronts cutting the main sign in half... Meaning the shop names are squashed to one half of the sign.

Andrew (the former WP Blogger) said...

Agreed. Worcester Park has had so much sporadic tarting up in recent years - bits of pavement redone here, flower beds there, benches in random locations, and now some nice awnings and neon projecting signs at the scraggy end of Central Road.

All very well-intentioned stuff and whilst it's nice to see some cosmetic improvements, what impact do we really think this liberal dosing of turd-polish is going to have on the fortunes of small businesses in Worcester Park?

Ask the independent retailers in Central Road what challenges they face, and I doubt many will cite the lack of variegated foliage as being a serious impediment to survival.

If all we have in a few years' time is a nicer looking parade of empty shops, then we know that all this money has been squandered.

Time will tell.

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