To encourage local residents to walk or cycle to their local shops, TFL will be sending all households within a 2km radius of Central Road a leaflet and discount card entitling them to a 10% off their purchases from participating Worcester Park outlets.
As well as the discount, participating retailers will stamp the cards each time they are used. Card holders who collect three stamps can claim an instant free gift of a foldaway shopping bag (worth £7.99).
The scheme will be advertised in local media and, of course, in participating Worcester Park shops.
This is precisely the kind of scheme that is needed to give a vital boos to Worcester Park's local traders in these challenging times. The key, of course, is to ensure that locals continue to support their local businesses long after the promotion has ended.
In the meantime, though, hats off to Terry Dobbs (Chairman of the Traders' Association) for his hard work and determination TFL's support for this scheme.
Look out for a discount card through your door very shortly!