Saturday, 10 November 2007

And end to the con-fusion...

A week ago I posted (somewhat hurriedly) my brief thoughts on each of the Worcester Park eateries I have tirelessly 'researched' in the past year or so, and commented that I hadn't ever tried 'Silks', on Central Road.

I was delighted, nay honoured, that the new proprietor of Silks is clearly a fan of the Worcester Park blog and has taken the time to put finger to keyboard and tell me a little more about his establishment. He writes:

Hi there,


As the new proprietor of Silks, I invite you in to try some of our food. You've given some good reviews of other restaurants so maybe you could give us a go and see what you think.

To put the record straight, we offer Chinese, Thai and Italian food. In our kitchen we have three seperate chefs for each cuisine. All highly experienced and highly trained in cooking their specific nations food. So, we don't have one specific chef cooking different styles of food.

Your right, our branding and the word fusion needs bringing up to date so that everyone knows exactly what style of food we offer. As time moves on (and finances improve!) we will invest in better signage and a stronger corporate image.

Roy, I appreciate your views on my restaurant, it's a shame we didn't entirely 'wow' you. All of our food is cooked from fresh and is bought by hand from the markets twice weekly to ensure our food is totally fresh. Our chef's have rigourous training to ensure they are up to the job of preparing and cooking top food.

I do understand that Silks won't be to everyone's taste, because we don't fit into a specific genre of restaurant, but we have come a long way in the three months I've been involved, I would go as far as to say the restaurant is the best it's been since it opened 5 years ago. As you can probably see from my babblings above I am very passionate about what we do and would urge anyone and everyone to give us a go! I will personally look after you to ensure your total satisfation!

Many thanks,

James Colairo-Moss

Well, James, I may just take you up on your offer. Oh, and if I put a link to your website here, do I get a crafty discount.....?

UPDATE: Silks restaurant closed on January 1st 2009

8 COMMENTS (Add Yours Now!):

Anonymous said...

I would be more than happy to give you a discount, as long as you add a review on your blog! (Thanks for the link to my website by the way!).

Email me whenever you would like to book a table, jcm@silksonline.co.uk.... or just walk in!!

Any form of feedback is always greatly appreciated!

Many thanks,

James.

Worcester Park said...

James - Sounds like a deal! But I fear you'll be inundated with 100 imposters claiming to be me and asking for a discount - I suggest you email me something (mail@worcesterparkblog.org.uk) and I'll print it and bring it with me so you know I'm the genuine article!!

The Parkerilla said...

A huge mob outside Silks,
"I am Worcester Park",
instantly another springs to his feet
"No, I am Worcester park"
and another
"No I am Worcester Park and so is my wife"
until the whole of Central Road clamours in unison claiming to be Worcester Park the Redeemer.

The Brinkster said...

"He's not worcesterpark. He's a very naughty boy!"

Andrew B said...

I wish you every success James as new owner. Although I have never eaten in your restaurant, I almost made it in on 3 separate occasions.

If you are rebranding over the coming months, here are my comments for you to consider or ignore :)

1. The term Fusion puts me off. I don't expect you to have a chef for each type of food and I wouldn't expect one person to be able to produce a brilliant Thai dish and a brilliant Italian dish. I would expect average.

My advice would be to pick one and specialise: Thai, since there are other Chinese and Italian options - and my favourite :)

2. Each time I have considered entering, there has not been a single customer in the restaurant. Leading to...

3. The prices are too high. I think you need to reduce by about 20%. It has put me off just giving it a go to see if my reason in #1 is unfounded.

I hope you don't mind me being frank. Perhaps I am a minority, but I want you to stay in business and not become another charity shop.

Good luck,
Andrew B

Roy said...

Thanks for the mention, James. It was pretty busy at the restaurant on the night. I didn't mean to imply that it was all bad...

Anonymous said...

No trouble Roy,

Actually, that has been one of the simple problems we have had to overcome, we have cut down on covers so that we can concentrate on quality rather than quantity.

I would rather have 80 happy customers as opposed to 140 not so happy!!

Granted, at peak time on a Friday/Saturday service is still naturally slower, But I think that is expected at most high volume eateries at peak time. The key is for my team to be pro-active and not reactive - So that if there are food/drink delays we communicate with the table before the need for the table to complain. I may even give a round of drinks on the house if I feel the wait has been too long!!

Andrew B - Thanks for your comments, views like this are genuinely very important to me.

Andrew, I won't ignore your comments. Ultimately, people such as yourself and other Worcester Parkians are my bread and butter and I would be silly not to listen and take in points of view.

I only hope you will make it through our doors one day - I will make sure you are made more than welcome!

Can I also say "Worcester Park" you are making me a nervous wreck! Every customer that comes in - I wonder if it's you - Without realising it, you have improved my working performance therefore increasing the satisfaction of Worcester Park residents - Job well done!

I look forward to your visit soon.

I was also very interested to read about your experiences of customer service - In a day and age where most customer facing businesses are so competitive - Customer service is more important than ever. It was nice to read about specific people that others have remembered - For me it's the highest form of praise.

If I don't manage to view the excellent Worcester Park Blog before Christmas now, then I wish all of the locals a very merry Christmas and Happy New Year.

Warmest regards,

JCM

PS. As a direct response to the blog I have had at least 6 customers in - I certainly didn't comment on here to drum up business but it is nice to see that the views and opinions of others have swayed people to come in!

italiastar said...

Following my second very recent to Silks and following another excellent meal, I'm pleased to say that I'm the first person to rate this restaurant on london-eating,( http://www.london-eating.co.uk/29994.htm ) a site I respect very much. It also has a copy of Silks menu if you wish to get some idea of it, but in my view I can fully recommend the £10.95 set price menu which is available mon-fri. The House wine at the same price insn't bad either.

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